Skoda Ad Wins Bronze Drum Award
Skoda has won a Bronze Drum Award at the 28th Golden Drum Festival for its short film accompanying the world premiere of the ENYAQ COUPÉ RS iV. The film also made it to the final in Group A, Film, Transport, Travel & Tourism and ‘The Way of Life’ also received Platinum Awards in four different categories at the Muse Awards 2022 held in New York.
The premiere film ‘The Way of Life’, the work of director, screenwriter and creative director Pavel Brucek, is set in former Czechoslovakia in 1980s Prague. It tells the story of a woman who looks back on the key moments of this time and her eventful life – growing up under the communist regime and the decisive events surrounding the peaceful Velvet Revolution of 1989. Her determination for freedom and personal independence is depicted clearly in the film, as is her special relationship with the ŠKODA brand.
As the cars popularity grows from strength to strength it is telling that some of the most creative talents in the world are aligning themselves with the brand